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Sunday, 22 April 2012 21:22

ACMA issues conditional licence for 3D TV trial

By

The Australian Communications and Media Authority is to issue licences to Nine Network Australia, provided certain conditions are met, to conduct trials of 3D TV featuring daily highlights of the 2012 Olympic Games.

ACMA chairman, Chris Chapman, says ACMA considered Nine's applications to use unassigned TV channels for 3D TV trials in Adelaide, Brisbane, the Gold Coast, Melbourne, Perth and Sydney, and that viewers with a 3D television should be able to view the trial if they are within the coverage area of the trial services.

To ensure that viewers understood the month-long transmission would only be available in certain areas, Chapman said the Nine Network had agreed to implement a range of consumer protection measures.

Chapman said the ACMA had developed the measures in consultation with the Australian Competition and Consumer Commission (ACCC) following misleading statements from a number of electronics retailers during previous 3D TV trials.

'Viewers need to be aware these broadcasts are temporary trials of the 3D TV format and that the long term technology is still developing,' Chapman said.

ACMA says detailed information about the coverage areas and other aspects of the trials will be available from the Nine Network before the services are due to commence on 16 July.


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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