Home Market MGM launches Spacetalk in UK market
MGM launches Spacetalk in UK market Featured

MGM Wireless, creator of the SPACETALK smartwatch, has launched the watch in the United Kingdom, hailing the launch as a major step forward in its international expansion plans.

The move follows the successful international launch of SPACETALK in New Zealand in November, where the company’s all-in-one smartwatch-location finder-mobile phone is supported by leading telco, Spark.

“The UK launch is a natural step for SPACETALK,” commented MGM Wireless chief executive Mark Fortunatow. “Months of planning, due diligence and research has gone into this exciting move into this major English-language market.”

“With a population of more than 66 million people, the UK market is approximately three times the size of our home markets of Australia and New Zealand.”

MGM Wireless executives and potential distributors have been negotiating the UK launch for many months. The announcement caps off what MGM says was a successful visit to bricks and mortar retailers in November and interest generated by showcasing SPACETALK at the Mobile World 2018 conference in Barcelona last year.

MGM says SPACETALK will have a highly visible presence  at Mobile World 2019 next month, a conference attended daily by more than 100,000 mobile executives and buyers.

“SPACETALK will be available on the UK high Streets in the northern spring retail season, in the lead up to school holidays where the versatility of our all-in-one smartwatch mobile phone will come into its own, just as it has this summer in Australia and New Zealand,” Fortunatow said.

MGM Wireless will draw down a further $500,000 of its existing $2 million convertible note funding facility to finance the inventory build to support the UK launch. The facility has been drawn down to $1 million as of Friday.

“At this stage it is too early to say with absolute confidence what our sales expectations are,” Fortunatow said. “However, our first year Australian and New Zealand sales have exceeded expectations and we have been impressed by the enthusiasm and support expressed by UK retailers and distributors.

“The children’s smartwatch product is better known among UK parents than it was here. We feel we have an advantage in terms of quality, customer service in the aftermarket and a secure SPACETALK app, which really appeals to the UK market.

“UK parents face the same social issues with kids access to mobile devices and cyber bullying that we face in Australia. SPACETALK has the solution to keeping busy parents in touch with children without the need of a mobile smartphone with access to all kinds of social media and the Internet.”

MGM says it will make further announcements about UK retail partners over the coming months.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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