Home Market Interactive targets SMBs with SaaS App marketplace launch

Interactive targets SMBs with SaaS App marketplace launch

IT services group Interactive has launched a new Software Services marketplace — Alliance — which it says fills a gap in the market offering Australian-based SaaS providers a single platform into a local SMB community.

Interactive says Alliance partners will immediately become partners of Interactive, “reaping the rewards of becoming one of a select number of providers with direct entry to Interactive’s two thousand SMB clients”.

According to Interactive’s Software Program Manager Rachel Armstrong, the marketplace will be a one stop-shop for Interactive’s SMB client base, “helping them make cost effective and smart purchasing decisions, especially in horizontal markets such as CRM, HR, Sales, Communications, Operations and Finance, where our customers need transformative services to better support their growing businesses”.

“There are marketplaces popping up across the globe but Interactive Alliance is unique. Our aim is to partner with a select group of relevant, Australian-based, best of breed SaaS vendors whose products directly support our customer’s businesses.

“We see ourselves as brokers connecting our valued customers with truly brilliant SaaS products that solve real challenges.”

Armstrong says Alliance partners will receive dedicated sales facilitation from Interactive, as well as 24/7 Australian-based Tier 1 product support, network and security monitoring, hosting discounts and access to marketing and learning & development resources.  

"Alliance unites providers and consumers of cloud services in a single community. This makes it easy for small and midsize businesses (SMB’s) to find, buy, manage and monitor SaaS solutions that fit them, from a central location and delivers new opportunities for vendors to distribute, sell & market their cloud services.

"We know customers want to deal with as few suppliers as possible, rather than going to 10 software vendors to get email, productivity, accounting, sales, HR and other software, you will find all of these services and more, under 1 roof from one vendor. That means one bill every month, one support number to call and one provider to grow with your business.

"In our marketplace, you won’t have the hassle of getting paid by the end user – Interactive pays you directly. That means you’re not chasing hundreds of businesses for payment, you’ll charge us once a month for licenses consumed and we will pay you direct – simple!

"Our Australian based 24x7 service desk is available to take Tier 1 support off your hands so you can focus on growing your product and reducing the support cost burden. Customers who purchase your product through our marketplace will call us directly and we will take responsibility for supporting them."

Armstrong says Interactive is seeking expressions of interest from SaaS vendors that have a proven solution with satisfied customers to back it up, and the partnership opportunity best suits SaaS vendors with a product ready to move from start-up to scale-up. 


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).