Home Market Haptic advertisements – buzzing on an Android near you

Haptic advertisements – buzzing on an Android near you

The addition of haptic — force — feedback to smartphone advertisements can lift a brand favourability by 50%, says a new study.

The study released by IPG Media Labs, MAGNA and Immersion Corporation, showed that TouchSense Ads, ads you can feel, increase users’ sense of connection with brands and elicit strong emotional responses.

  • Compared to standard video ads, haptic video ads show a 62% increase in feelings of connection to the brands.
  • More users felt excited after viewing ads with haptics – 38% compared to 30%.
  • More users felt happy after viewing ads with haptics – 44% compared to 37%.

The study was conducted on 1136 representative Android users in which they could view a Web page and watch video content. The study was conducted with new haptic content from BMW, Royal Caribbean, Arby’s, and Truvia.

Chris Ullrich, vice-president of user experience and analytics at Immersion, said the first ad using haptic technology was a teaser for Showtime’s Homeland’s Season 4 series premiere in 2015.

That ad featured a haptic simulation of a bomb explosion. The click-through rate was five times the industry average.

Another ad that year Immersion worked on for Stolichnaya Vodka let consumers simulate the feel of a cocktail being made in their hands.

Adobe’s CMO.com has a good overview of haptic advertisements here.

Immersion Haptic Ad Infographic 1024x620

LEARN HOW TO REDUCE YOUR RISK OF A CYBER ATTACK

Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips

DOWNLOAD NOW!

RECOVERING FROM RANSOMWARE

Ransomware is a type of malware that blocks access to your files and systems until you pay a ransom.

The first example of ransomware happened on September 5, 2013, when Cryptolocker was unleashed.

It quickly affected many systems with hackers requiring users to pay money for the decryption keys.

Find out how one company used backup and cloud storage software to protect their company’s PCs and recovered all of their systems after a ransomware strike.

DOWNLOAD THE REPORT!

Ray Shaw

joomla stats

Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

 

Popular News

 

Telecommunications