Thursday, 18 February 2016 12:33

Paessler hits high note with strong Australia, NZ growth


Germany-based network monitoring specialist, Paessler, says it has achieved steady growth momentum in its Australia and New Zealand business, wth the ANZ region now its 7th largest sales market globally.

Announcing its preliminary financial results for 2015 on Thursday, Paessler said it registered sales growth of 21% for the ANZ region last year.

The company also marks a 71% increase in overall regional sales growth in less than three years, between 2013 and 2015, while global sales growth for 2015 alone stood at 34%.

Andrew Timms, Sales Director for APAC at Paessler says the growth was driven by increasing demands from enterprises and small and medium-sized businesses (SMB), and now accounts for more than 25% of new customers through resellers across the Pacific.

And, adds Timms, a growing roster of partners, sustained reseller sales growth, as well as a revamped global partner program, also contributed to the strong momentum.

“Rapid technological advancements has inadvertently fuelled a surge in the value of the digital economy. This increasing reliance on data demands the need for critical IT networks and infrastructure to remain ‘always-on’,” Timms said.

“As a result, network monitoring has become an essential aspect for SMBs looking to deliver a continuous and reliable IT system, so as to minimise downtime and ensure productivity losses are kept to its minimum. Ultimately, our aim is not only to empower businesses with better visibility into increasingly sophisticated networks, but also help them make more informed decisions.”

Paessler also unveiled a new ‘Monitoring as a Service’option for Managed Service Providers (MSP) in 2015, which it says delivers the benefits of PRTG Network Monitor with a simplified licensing model that empowers MSPs to provide the best possible service for their customers.

Timms says Paessler’s product, PRTG Network Monitor  can be purchased directly or via the company’s extensive reseller community, which comprises more than 105 partners across Australia and New Zealand.

According to Timms, in 2015 alone, reseller sales growth throughout the ANZ region stood at 47%.

“We have made substantial efforts to not only attract new partnerships, but also foster closer cooperation with the channel network. By doing so, we’ve created a unique and attractive proposition for resellers and distributors. Our partnership with Dicker Data, a key distributor, signals that PRTG delivers undeniable value to both existing and future customers.”

Paessler will demonstrate PRTG’s possibilities at Cisco Live Melbourne on 8-11 March to be held at the Melbourne Convention and Exhibition Centre.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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