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Friday, 13 March 2015 15:49

NZ campaign ‘Wellington Works’ looks to attract Aussie ICT talent


The New Zealand capital Wellington has launched a campaign to attract Australian technology talent to the city in an effort to meet an increasing demand for workers fuelled by its booming ICT and creative sectors.

The Wellington Works Digital Campaign is part of  Wellington City Council’s Destination Wellington program, and coincides with Grow Wellington’s attendance at the New Zealand Jobs Expo in Melbourne on April 18-19.

According to the Chair of the Wellington City Council Economic Development & Arts Committee, Councillor Jo Coughlan, as New Zealand’s fastest-growing sector (ICT), there is huge demand and competition for developers, analysts, strategists and UX designers.

“Right now there are over 330 Wellington IT jobs being advertised on Trade Me, with 63% of those falling into salary bands of over $100,000. These are high value jobs.”

Cr Coughlan said Wellington needs to be bold in its approach to attracting tech talent in order to help drive the city’s growing knowledge economy.

“Wellington is one of the most affordable cities to live in Australasia, with one of the most exciting tech sectors in the world. We offer global opportunities, without compromising on quality lifestyle – the Destination Wellington program is about telling that story.”

The Wellington Works Digital Campaign tells the story of the city’s culture, collaborative community, balanced lifestyle and global opportunities through the desks of Xero Strategic Program Manager Erin Connolly, Carnival Mobile iOS Developer Sam Jarman and Zing Designs owner Zheng Li.

“Wellington Works is designed to highlight the professional opportunities and lifestyle advantages through talented people who work in some of our most exciting companies,” says Positively Wellington Tourism Chief Executive David Perks.

“Targeted banner and social media advertising will drive viewers to an interactive page telling an authentic story of why Wellington works for each desk’s owner. It’s about bringing real stories to like-minded Australians looking for their next career or life move.”

Grow Wellington Chief Executive Gerard Quinn says the digital campaign is another way of raising awareness among New Zealand expats and Australians considering a career move.

“This will reinforce our team’s efforts on the ground at the Jobs Expo to encourage talented people to choose Wellington.”

“Australians have made over 12,000 visits to the Work section of since it was re-launched as a one-stop-shop website in May. The Wellington Works campaign aims to more than double that by the end of April.”

Quinn said the campaign has been designed by Wellington creative agency Touchcast, ranked 6th on the Deloitte Fast50 list of New Zealand’s fastest growing companies last year.

“All of the campaigns we design for Wellington are close to our heart, but Wellington Works strikes a particular chord because it’s a challenge we’re very familiar with,” says Touch cast General Manager Rod Schofield.

“A growing pool of digital talent is pivotal to our company’s continued success and expansion so it’s really exciting to play a part in helping put Wellington in front of tech talent in Australia.”

The Wellington Works campaign will run until the end of April.

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Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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