Monday, 05 July 2021 12:10

Webcentral rebrands, amalgmates Netregistry, WME into single brand Featured

By Staff Writer
Webcentral rebrands with new logo Webcentral rebrands with new logo

Australian-listed digital services company Webcentral Group has rebranded and amalgamated its current brands Netregistry and WME into a single brand - Webcentral - in a move it says is designed to both improve and simplify its customer experience.

Webcentral Group (ASX:WCG) says the rebranding comes as a key milestone in the ongoing business and digital transformation program, which has so far included growing the Australian-based customer care team, enhancing the self-service console to be more intuitive and easier to navigate, and a dedicated customer response system to deliver market leading service and support.

“Customers can now take advantage of an extended suite of digital services designed to optimise business growth and performance,” Webcentral managing director Joe Demase said.

“At Webcental, our commitment to customers is to ensure that an online journey to business success has never been so easy.”

Demase said the brand move is a key enabler for the strategic transformation of the business, which is set to simplify the digital solutions and systems for customers, reduce duplication of effort and resource, and allow Webcentral to directly focus on the customer experience through a unified service delivery capability.

“Our modernised service delivery platforms will leverage much of the leading technology capability from 5G Networks, who is supporting the ongoing technology and system program for Webcentral,” Demase said.

“For customers this means faster service delivery, enterprise grade reliability and the ability to leverage ongoing innovation at a much faster rate.”

Webcentral was acquired by telecommunications company 5G Networks (ASX:5GN) late last year and now offers small and medium-sized businesses a level of data security and online service performance typically only available to large or government enterprises, through it’s 5G Networks partnership.

Earlier this year, Webcentral announced it was bucking the offshoring trend and bringing about 50 of its infrastructure support centre jobs to Sydney, Melbourne and Brisbane, as it ramped up its managed service offering. Webcentral now has an Australia-based customer service team, available 24/7 to meet customer needs.

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