Monday, 12 September 2005 06:19

Tomato goes rotten in 2005

By

Portfolio management software company, Tomato Technologies (ASX:TMO), had a less than inspiring 2005, with its net profit down nearly $1 million.

Although revenues of $28.2 million were up 2% on the previous year's result of $27.7 million, the company's results were severely hampered by an unexpected poor performance in the UK, where revenue dropped sharply from $10.3 million in 2004 to $6.8 million in 2005.

In summary:

- Software revenue from Australia grew by 7% versus the prior year;

- Software revenue from the United States and Canada grew by 130%;

- Software revenue from the United Kingdom fell by 34% from $10.3 million to $6.8 million; and

- Revenue from data customers increased by 24% from $ 2.463 million to $3.05 million.

Commenting on the results, Tomato's managing director, Jamieson Pickering, said, "The June quarter produced mixed results with the United Kingdom operations, as previously advised in the March quarterly report, impacting significantly on the results for the period."

As noted in the March quarterly report a revised marketing program in the UK did not produce the expected results and a new marketing campaign was implemented. This new campaign, according to Tomato, is now producing revenue at levels of previously successful campaigns and the company expects it to continue.


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Stan Beer

Stan Beer assists with Digital Advertising installation and monitoring of advert performance. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications. Any previous news story submissions should be director to editor@itwire.com and advertising enquires to andrew.matler@itwire.com

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