Monday, 19 August 2019 01:56

Serko selected by Southwest Airlines as partner for NDC content launch Featured

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Serko selected by Southwest Airlines as partner for NDC content launch Image Stuart Miles, FreeDigitalPhotos.net

New Zealand and Australian listed IT solutions company Serko has sealed an agreement to provide its next generation Zeno technology for travel and expense management to US-based Southwest Airlines.


Zeno will be the first online booking tool to provide Southwest content via the ATPCO New Distribution Capability (NDC) Exchange.

Under the agreement with Southwest, Zeno clients will be able to shop, book, ticket and change Southwest Airlines flights – with the connection allowing the purchase of EarlyBird Check-In during initial booking as well as post ticketing.

“We’re excited to partner with Serko to bring the full Southwest experience into the corporate online booking tool market” said Rob Brown, Senior Director Sales Strategy & B2B Channels at Southwest Airlines.

“Southwest is a true innovator in the airline space and this partnership is one that we expect will help bring our business-friendly innovations into the business travel world.”

Serko (NZX & ASX:SKO) CEO Darrin Grafton says Zeno is built around the philosophy of ‘no more compromise,’ ensuring the traveler, travel manager, supplier and travel management companies all benefit from new advancements like NDC”.

“This agreement with Southwest allows both companies to showcase the future of airline retailing, bringing the rich consumer experience of the Southwest brand and access to the full range of the Southwest offering within the corporate travel policy framework.”

With the aim of making “corporate travel feel less like hard work,” Grafton says Zeno’s strategic partnership with Southwest will allow both companies to deliver innovation for corporate customers and agency partners.

“As airlines continue to evolve their technology capabilities there is great potential to build a richer, more personalised experience for our mutual customers,” Grafton said.

According to Grafton Serko’s investment in building the technological infrastructure to support NDC content allows the company to bring additional carriers’ content to market quickly and efficiently, as it becomes available.

Southwest content is expected to be available to Zeno users from 1October 1 this year.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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