Wednesday, 06 May 2020 21:28

Linius inks commercial agreement with Grafa


Australian-listed cloud-based IT solutions provider Linius Technologies has signed a commercial agreement with Grafa, to provide its Linius Video Virtualization Service (LVS) to enable Grafa to deliver hyper-personalized video experiences to its subscribers.

The deal will see Grafa, on its launch in July this year, provide news, charting and market intelligence to its subscribers– to be available initially on mobile with a web-based/desktop version to be released shortly after.

Linius (ASX:LNU) technology enables Grafa subscribers to personalise finance and business video content based on their interests. Users will input their preferences encompassing economic data, stock markets, forex and cryptocurrencies to effectively build their own bespoke business news channel, tailored specifically to them.

Linius says it will deliver local and international business, money and finance content, enriched with AI to be personalised for Grafa subscribers, who will no longer need to search, or watch, traditional, linear channels for information related to their investment portfolio.

Grafa, described as “Your Market Mate” will deliver personalised, tailored videos each time a user logs in – ensuring subscribers are up to date with market movements so that informed decisions can be made quickly.

Linius CEO, Chris Richardson, said: “Our strategy is about repeat sales and to date we have validated our tech with deployments in sports, news and corporate communications”.

“Repeatability is about direct selling more of the same, rolling out solutions through partners and encouraging third parties to build their own businesses utilising our tech.

“Pleasingly so, this deal ticks all three boxes as Grafa builds their own platform and directly integrates it with our technology, so we are absolutely thrilled to be working alongside such an innovative and disruptive company.”

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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