Under the deal Mogul Limited (ASX: ESH) will be the exclusive platform provider for Tier One and its influencer and streamer talent promoted online events.
According to Mogul, Tier One influencers have over 7.6 million social media followers with over 62 million combined views on YouTube and Twitch, and will launch a branded hub to include monthly fan subscriptions and online branded tournaments.
The agreement sees Mogul and Tier One entering into a revenue-share arrangement with respect to monthly subscribers, memberships and user acquisition to Mogul.
And Mogul says subscription functionality benefits Tier One by creating a new strong revenue stream for the organisation - and for Mogul represents a further “monetisation of its world-class technology”.
“We're thrilled to extend our influencer and streamer outreach and partnerships in Southeast Asia alongside Tier One. Tier One is a strong esports organiser for Mogul to partner with and we look forward to working closely with their talented influencers and streamers in entertaining and supporting the grassroots video games and esports communities in the region over the coming months,” said Mogul Chief Marketing Officer, Mark Warburton.
Tier One Chief Executive Officer, Irymarc (Tryke) Gutierrez, commented that: "Tier One was built to support gamers and help them reach their dreams to become role models in the gaming industry. Over two years and 200 streamers later, that's just the beginning”.
“With Mogul as a partner, we can bring our pro gaming talent discovery program called Ascend to greater heights and find the next generation of players. This partnership also allows us to support our streamers equipping them with the world-leading tools from Mogul to interact with their respective communities.”