Under the agreement, Crowd (ASX: CM8) and KINN Living will utilise an initial 30-day exclusivity period to agree and execute on an exclusive distribution agreement that will include the sale of KINN Living’s hand-sanitiser and surface hygiene products into the European market, as well as an all-encompassing digital marketing strategy across Europe.
Over recent weeks, Crowd says it has worked with KINN to fast-track the development and manufacture of a WHO-approved alcohol-based hand sanitiser, it is now set to launch in coming weeks.
“We have been watching this space for some time now. It's really hot with influencers, and our research suggests that eco-friendly cleaning products account for more than 30% of the prestige household cleaning market,” said Crowd CEO Domenic Carosa.
“This space has recorded rapid growth in the last year and has gone crazy since Covid19. Whilst we are interested in exploiting immediate opportunities, our focus is always on the long term.
“Our view is that after the coronavirus pandemic subsides, the awareness of the importance of surface-, laundry-, and hand-hygiene will endure. With KINN we have found a strong partner to build a profitable business for Crowd in Europe.”