The agreement is exclusive to the domestic market and will see PIXe used for TV and video streaming to GSM and GPRS handsets. The objectives of the trials are to:
'¢ test the consumer appetite for video applications in low bandwidth GSM environments.
'¢ test the technology network, compression, broadcast and handset decoding.
'¢ confirm the business model and pricing assumptions for full network rollout.
The technology will be based upon Microsoft Media Server Architecture, PIXe and a variety of existing codecs to provide network content streaming of 2-3 channels to a variety of available handsets each with differing capabilities and operating systems.
The field trials support PIXe's market penetration strategy of providing video streaming capabilities in low bandwidth environments particularly in the emerging markets of South America, Russia, China and India.
Independent studies completed by OVUM Consulting have validated up to 20 years of continued growth in 2.0G and 2.5G, according to Blaze, especially in large economies where costs of upgrading to 3G and 4G spectrum are largely prohibitive. The trials, of up to 100,000 users, are expected to commence in March 2006, and the project will be managed out of the PIXe Global Research and Development Centre in Delhi, India.
PIXe is proposing similar trials and partnerships in China and India.