The Kemeleon platform takes advantage of mobile animation technologies, developed over the past 4 years by Blaze, enabling users to create and preview their own talking animated messages. Korea will be the first mobile to mobile application of the product. Korea has 38 million mobile users and Blaze hopes that they will embrace the Kemeleon product as a result of a distribution partnership with local Korean technology company iFeel I&C Co. Ltd.
'Korean mobile phone users are great lovers of animation and messaging and with a technology that appeals to both, Kemeleon expects to enjoy terrific success there, before launching our technologies on other world markets,' said Zac Jacobs, general manager of Kemeleon.
According to Daniel Yoo, president of iFeel, 'Together with Kemeleon, we have been conducting market research for the deployment of a Kemeleon-based service in Korea for two years now and feel that the market is conducive for a long-awaited compelling MMS service. In a country where over 2 Billion SMS' are sent a month, of which the average teenager sends 20 SMS' per day and also hosts the largest online game market in the world...the result should be self-evident.'
Blaze is engaged in active discussions with other parties in Asia and Europe with the view to achieving additional global distribution licences in 2006.