Home Listed Tech DirectMoney inks deal to trial Flamingo

DirectMoney inks deal to trial Flamingo

Australian-listed technology solutions and software development company Cre8tek has announced that  artificial intelligence company, Flamingo Customer Experience, has signed an agreement for a paid trial with Aussie marketplace lender, DirectMoney.

Cre8tek (ASX: CR8), which backdoor-listed Flamingo on the ASX last year following its acquisition of Agenda, a service designed to connect consumers and service providers across a range of industries, said the paid trial would be conducted over six months, beginning in April.

Under the trial, the Flamingo platform, comprising the cognitive virtual sales assistant, ‘Rosie’ and the journey assist platform, would be used by DirectMoney to trial guiding customers through an unsecured personal loan application.

Dr. Catriona Wallace, Cre8tek chief executive and Flamingo founder, said DirectMoney would trial the platform in order to provide their customers with a “market-leading customer experience, ultimately aimed at driving an increased online sales conversion rate”.

“This new paid trial underlines the increasing interest in the Flamingo platform across the Australian market.

“We continue to effectively execute our sales strategy across our primary geographies of North America and Asia Pacific and work towards converting our pipeline of opportunities from paid trials to monthly recurring revenue subscription contracts.

“We are thrilled to be working with another exciting technology company such as DirectMoney, who are passionate about utilising cutting edge technology to provide better financial outcomes for Australians.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).