Home Listed Tech Flamingo finds a new nest in the west

Sydney-based Flamingo Customer Experience is to be acquired by Cre8tek.

Recently relisted Cre8tek's first move into the tech sector was its acquisition of Agenda, a service designed to connect consumers and service providers across a range of industries.

The Perth-based company has now followed that up with a plan to acquire Flamingo Customer Experience, which is applying machine learning to online sales and customer onboarding and retention.

Flamingo's chief executive officer and founder Catriona Wallace will join the Cre8tek board, along with directors Cathie Reid and Paul Hunyor.

The entire Flamingo management team will stay in place.

"We were really pleased to be approached by the Cre8tek board during our recent capital raise activities," said Wallace.

"As an Australian-led and developed technology company, we are excited that the federal government's Innovation Agenda has shone a spotlight on the opportunities that high-tech start ups like Flamingo can provide for investors."

The terms of the deal were not disclosed, although Cre8tek plans a $2 million-plus capital raising to continue the development of the Flamingo platform.


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.


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