Thursday, 28 April 2022 11:41

HubSpot adds human touch to ticketing journey with Humanitix integration


Customer relationship management platform HubSpot and ticketing platform Humanitix collaborate to reimagine how marketers and event organisers manage and operate ticketing solutions.

Starting today, HubSpot users can synchronise their contacts and ticketing information via the new Humanitix integration.

The new feature leverages HubSpot’s custom objects to collect leads and track existing registrations throughout the customer journey within the HubSpot CRM platform.

Both will streamline the ticketing process. Not only will this save event organisers and marketers time, but it will also provide them with access to key customer data to help inform future customer communications and marketing efforts.

The Humanitix integration follows a number of integration collaboration between HubSpot and Australian and New Zealand companies, including Canva, Envato, MessageMedia, and Xero.

“Built with event organisers and marketers in mind, the Humanitix integration takes away the stress of siloed event management,” says HubSpot APAC marketing director Kat Warboys.

“With the events industry emerging from the pandemic as one of the hardest hit, streamlined processes are no longer just a ‘nice-to-have’ but critical for the revival of the events sector.”

“Just as the pandemic changed the face of the events circuit in Australia, it also altered customer expectations. As a customer relationship management platform, HubSpot is committed to providing event organisers and marketers with the tools they need to surpass these expectations at every stage of the customer journey through thoughtful communications, value alignment and human touch.”

“Selling tickets to help support disadvantaged children around the world is what gets us out of bed in the morning. Empowering our event partners to maximise that social impact at scale comes part and parcel,” says Humanitix CEO and co-founder Adam McCurdie.

“The integration with HubSpot is game changing for us. Not only will it allow our partners to seamlessly synchronise customer data across both platforms, but it will also free them up to provide a level of customer service unmatched in the event ticketing industry.”

The Remarkable Woman business manager Emma Plummer is a long-time user of both HubSpot’s CRM and Humanitix’s ticketing platform, and is confident the integration will help her team to further streamline and personalise the ticketing journey for both in-person and virtual events.

“All events we put on have had to go through HubSpot and Humanitix separately. We had to take our attendee lists from Humanitix, move them to HubSpot and manually track movements along the customer journey. This integration means we now have a centralised view of the customer journey and can better deliver for our community,” Plummer concludes.

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