Arrow Electronics replaces Dicker Data as Hitachi Vantara’s primary distributor in Australia and New Zealand, with Lynx Technologies continuing as an active distributor for the Australian market.

“Arrow is a great fit for our go-to-market strategy, and our focus on cloud smart and hybrid cloud solutions in support of our customers’ data driven initiatives,” said Jonathan Fester, ANZ Channel Manager, Hitachi Vantara.

“Arrow understands the value of digital infrastructure built for data-driven transformations. As our distributor in a number of regions, Arrow also shares the spirit of collaboration and co-creation Hitachi Vantara brings to the cloud ecosystem, along with strong partnerships with the likes of Cisco and VMware, and is ready to help our partners bring integrated solutions to our customers.”

With these new distribution agreements, Hitachi Vantara says it aligns its Australia and New Zealand channels with the United States and Europe, where Arrow ECS Australia and Arrow ECS New Zealand distribute across the entire Hitachi Vantara portfolio including data storage, data management and data analytics.