Friday, 22 July 2022 11:39

Cisco launches Webex model for service providers


Technology company Cisco has launched a new Webex Wholesale Route-to-Market for service provider partners to address the needs of small and medium businesses.

The new model includes a commercial agreement with each partner and a self-service platform for service providers to deliver managed services for Webex, as well as the flexibility to create their own co-branded offers.

Cisco Wholesale for Webex
The Wholesale partner program features consumption-based billing with fixed, predictable per-user/per-month package pricing and equips service providers with several invoicing options.

The partner onboarding experience includes dedicated Cisco experts, paired with online training and a set of migration and marketing toolkits to drive market demand and serve small and medium business (SMB) customers.

“When service providers more fully own the customer journey, it increases control of the solution design, provisioning, billing, and support. This translates into improved customer experiences and greater market velocity. This new wholesale model will do just that for Cisco and its partners,” said Frost & Sullivan vice president connected work research ICT Elka Popova.

“This approach also enables providers to offer SMBs a more complete solution by integrating telco services, such as connectivity, security and mobility, with Cisco’s Webex cloud collaboration services suite and Cisco devices."

Service providers will find it easier to leverage their brand with a co-branded offer, build on their market position, and innovate with their services.

APIs and Partner Portal features deliver a simple management experience. And by using a monthly consumption model, they can deliver low friction transactions.

Additionally, Cisco’s Success Planning process includes a fully managed onboarding process for service provider partners—from pre-work through to production.

A parallel go-to-market process accelerates customer acquisition and migration activities with marketing content, sales enablement, adoption assets, support training and launch campaigns.

Nexgen Australia, an Australia-based wholly owned subsidiary of Spirit Technology Solutions ASX ST1, is among the first service providers partners to sign-up for the Wholesale for Webex.

Cisco is also in active trials of Wholesale for Webex with several Tier 1 global service providers.

“We are an all-digital shop running high-velocity, high-volume transactions. Offering Webex through Cisco’s new Wholesale route-to-market means we can continue to lead the way helping Australian businesses achieve more through the latest technology,” said Nexgen director James Harb.

Initial managed services packages for Webex that are available through the Wholesale RTM include:

Webex Calling: Enterprise-grade calling and collaboration with features for 1:1 and group messaging, file-sharing, and secure basic video conferencing for up to 100 users, for a complete PBX replacement, including multi-device support, visual voicemail, and intelligent call routing.

Common Area Calling: Calling built for shared use and common area locations and phones.

Webex Meetings: A premium meeting and messaging experience with meetings allowing up to 1000 users. Also includes AI-driven intelligence with Webex Assistant, Slido, remote desktop control, moderator controls and more.

Webex Suite: Encompasses all the above with premium calling, messaging and meetings, plus advanced features that are engaging and inclusive.

Managed services for Webex is the first offer available through the Cisco Wholesale Partner Program.

More Cisco devices and other Cisco cloud services for the SMB market will be launched this year.

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