Heckenberg's promotion was triggered by the imminent retirement of Bruno Turcato, who has held the managing directorship for 16 years.
Turcato joined the company 30 years ago as financial controller, and in 2003 became the first non-Japanese managing director of any Epson subsidiary.
Under his leadership, Epson Australia achieved dominant positions in multiple market categories, including a better than 70% share of the Australian market for projectors.
Heckenberg has risen through the ranks over 19 years with the company, most recently working as general manager of Epson Australia.
Under his stewardship the company has increased its commercial print revenue by over 450% and printer sales by over 170%.
Other achievements include Epson becoming Australia's leading brand for high brightness projectors, and the successful launch of new businesses including document solutions, industrial label, sign, and textile.
Prior to joining Epson, Heckenberg held sales and marketing positions at Oce, Focal Point Computing, Mitsui Computer, and Calcomp.
As managing director of Epson Australia and New Zealand, Heckenberg will be responsible for Epson's entire product portfolio of printers, scanners, projectors, commercial and industrial products for the region.
"I would like to take this opportunity to congratulate Bruno on his amazing 30 year career at Epson. His leadership and presence will be sorely missed by the entire Epson family and we wish him all the very best in retirement," Heckenberg said.
"I love what Epson stands for and its vision to 'make the world a better place', and I am very excited about the company's future. I am particularly looking forward to creating a new era for Epson in the ANZ region. My goal is to make Epson an indispensable company for our customers and society by continuing to raise our standards of excellence in all areas of the business."