Compared with many representations of well-known figures, the prototype was a remarkable likeness to the extent that some people thought it fell into the 'uncanny valley' where the resemblance is so close it doesn't really look like a model but the slight lack of realism makes it seem somehow creepy.
Anyway, Apple claimed the doll was in breach of its trademarks, even though no representations of any Apple products were to be included as accessories. Lawyers representing Apple and the Jobs family put "immense pressure" on In Icons to cancel the project, and the company eventually caved.
A statement on the In Icons web site reads in part "Regardless of the pressure, I am still Steve's fan, I fully respect Steve, and his family, and it is definitely not my wish or intention that they be upset. Though we still believe that we have not overstepped any legal boundaries, we have decided to completely stop the offer, production and sale of the Steve Jobs figurine out of our heartfelt sensitivity to the feelings of the Jobs family."
In Icons 'aims' to make full refunds to those who pre-ordered the doll.