Monday, 28 June 2021 17:52

Wimp 2 Warrior picks Fleet as CTO

W2W co-founder and MMA coach John Kavanagh W2W co-founder and MMA coach John Kavanagh

Mixed martial arts (MMA) gym tech company Wimp 2 Warrior (W2W) has hired James Fleet as its first CTO, following an an oversubscribed $7.5 million funding round.

"This fresh capital will be used to accelerate the build of our technology, super-charge our global growth, and attract some of the world's best executives to take us into the next phase of our development," said W2W co-founder and CEO Nick Langton.

Fleet joins W2W from retailer Winning Group where he was working as a consultant on the company's launch into New Zealand. He was previously chief marketing and technology officer at appliance retailer Jones Family Business, following a previous stint at Winning Group as CEO of Appliances Online.

Earlier in his career, Fleet served as general manager of, as marketing director at Appliances Online, and in various roles at Tribal DDB, Westpac New Zealand, Ace Rental Cars, First Rate, TMP Worldwide, Yellow New Zealand, and Sailing New Zealand Publications.

"I live and breathe technology due to a strong belief in the power of continuous innovation to deliver business outcomes at any scale," said Fleet.

"To be able to apply my skills in this area to such a formidable global powerhouse as Wimp 2 Warrior is beyond a dream come true."

The $7.5 million raised by W2W came from investors including News Corp Scaleup Media Fund, Mark Bouris, the Smorgon family's Sandbar Investments, Altor Capital, Shaw & Partners, and Lucerne Investment Partners.

Sandbar Investments managing director Darren Smorgon said "What has impressed us most about W2W is the passion and vision of the co-founder and CEO Nick Langton, who has done a fantastic job alongside fellow co-founder John Kavanagh to attract the highest profile professionals in the MMA industry. The global reach of MMA also means that the scalability of the business model is potentially huge."

W2W's Warrior Training Program is available at more than 140 gyms in nine countries. The company plans to launch more than 250 new programs during the upcoming year, as well as expanding into new territories and gyms.

The funds will also allow W2W to launch in-home MMA fitness and training programs featuring well-known MMA coaches and athletes, such as W2W co-founder John Kavanagh, who coaches UFC's Conor McGregor.

W2W co-founder and MMA coach John Kavanagh said "The incredible success of the UFC has helped MMA to become the fastest-growing sports vertical in the world. And just as CrossFit made functional training globally popular and highly profitable for strength and conditioning gyms, we aim to do the same for MMA."

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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