Tuesday, 16 August 2022 12:02

Veteran advertising exec Wayne Moulton joins Hoppr Featured

By Staff Writer
Wayne Moulton, Hoppr vice president of business development for Australia and New Zealand Wayne Moulton, Hoppr vice president of business development for Australia and New Zealand

Australian advertising company Hoppr has appointed industry advertising veteran Wayne Moulton as vice president of business development for Australia and New Zealand.

Hoppr CEO Cyril Daoud says Moulton brings an impressive track record of success, most recently as director of telecommunications and media business for Nuance.

His three decades of global experience working with the most innovative brands in the telecom, media, and technology sector will be invaluable as Hoppr introduces compelling technologies and business models that will generate new revenue streams for network service providers and pay-TV operators,” says Daoud.

Hoppr says Moulton is tasked with establishing partnerships across Australia and New Zealand to develop digital advertising business models for network service providers.

According to Daoud the Hoppr value proposition, Moulton adds, comes at a time when many telecommunications organisations face major challenges in maintaining their bottom line.

“Network service providers (NSPs) and pay-TV operators in the ANZ region have a unique opportunity to tap into profitable relationships with the rapidly growing digital advertising community. Brand managers and advertising agencies are swiftly coming to the realization that network service providers and pay-TV operators represent one of the most effective ways to target individual groups and curate their viewing experiences,” says Wayne Moulton.

“Today’s leaders are focused on delivering growth in marketshare and increasing profit back to shareholders. Hoppr’s innovative solution provides an opportunity for NSPs and pay-TV operators to leverage the fact that they own and control the user interfaces used by subscribers to discover and enjoy the entertainment they want. My mission is to work with providers in this region to help them harness value already built within their own customer base.”

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