Aisha Hillary, previously Tigerspike’s Commercial and Strategy Director Asia Pacific, has been appointed as Group Communications Director, based in Australia and responsible for driving partnerships, customer growth, education and innovation for Tigerspike, globally.

Hillary, who most recently led Tigerspike’s commercial communications and strategy for the APAC region, will also take an active role in The Tigerspike Foundation and the company’s research arm.

The move to consolidate communications across Tigerspike’s eight offices around the world is part of newly appointed CEO, Alex Burke’s efforts to streamline operations.

“With new technologies challenging businesses models, organisations are exploring how to improve processes and productivity, strengthen user experiences, solve problems and add true business value through custom mobile technology applications and solutions,” Burke said.

“Our expertise allows us to guide businesses on that journey and move them towards a mobile-first approach providing compelling ROI and competitive advantage.

“It’s crucial that our customers are informed about the latest innovations and have access to the best technology partners around the world and we’re confident that Aisha will be an excellent lead on our global communications efforts.”

Burke said Tigerspike was a pioneer in user experiences (UX) and personal technology and works with trusted brands including Salesforce, Amazon Web Services, Apple, Google and Samsung to bring customers the very best UX and solutions.

Commenting on her appointment, Hillary said, “Complementary partnerships enable us to craft even better user experiences, improving the way organisations work and the way people engage with technology. We place a lot of importance on finding the right partners and educating the market on the possibilities of mobility, and I am looking forward to helping more customers transform their businesses.”