"We are thrilled to partner Yishan's extensive regional market expertise with our global talent pool," said SoftServe APAC division president John King.

"Asia-Pacific is a key focus market for our company, and we know her addition is a perfect match for our innovative goals in the region. As head of product and design, Yishan will build success for our customers through dynamic experiences with a client-centric approach."

Lam brings more than 15 years of experience to SoftServe.

She joins the company from McKinsey & Company, where she worked as a design director.

Lam previously worked as lead designer at GovTech Singapore, and design team lead at Ideo,

She Lam holds a BA in English from Brandeis University (US).

"I'm excited to collaborate with our partners to build and launch stellar-designed experiences and new value propositions that serve unmet customer needs," said Lam.

"My goal is to help bolster SoftServe's presence in the Asian-Pacific market by crafting bold, efficient solutions for our clients."