Thursday, 04 August 2022 12:25

Lam leads SoftServe's APAC product and design practice

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Digital consultancy SoftServe has appointed Yishan Lam to the role of head of product and design for the APAC market.

"We are thrilled to partner Yishan's extensive regional market expertise with our global talent pool," said SoftServe APAC division president John King.

"Asia-Pacific is a key focus market for our company, and we know her addition is a perfect match for our innovative goals in the region. As head of product and design, Yishan will build success for our customers through dynamic experiences with a client-centric approach."

Lam brings more than 15 years of experience to SoftServe.

She joins the company from McKinsey & Company, where she worked as a design director.

Lam previously worked as lead designer at GovTech Singapore, and design team lead at Ideo,

She Lam holds a BA in English from Brandeis University (US).

"I'm excited to collaborate with our partners to build and launch stellar-designed experiences and new value propositions that serve unmet customer needs," said Lam.

"My goal is to help bolster SoftServe's presence in the Asian-Pacific market by crafting bold, efficient solutions for our clients."

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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