"Jen has led sales and marketing teams at some of the largest technology companies on the planet," said Nintex CEO Eric Johnson.

"As our business continues to grow even in a challenging market, we know that leaders like Jen can help take us to the next level."

Bailin brings more than two decades of sales and marketing experience to Nintex.

Her previous roles include chief revenue officer at SAP, managing director at AWS, vice president of sales at Salesforce, and global senior sales director at Cisco.

Earlier in her career, Bailin spent 17 years at Microsoft, joining the company as global accounts sales manager for the financial services industry, and progressing through various roles to that of worldwide sales leader for emerging businesses.

Bailin holds a bachelor's degree in finance and small business development from the University of Washington.

"Nintex has built a reputation as a company that has deep process expertise coupled with software, and services that organisations of all sizes can use to reduce costs, manage process risk and compliance, and eliminate manual processes," said Bailin.

"But what sets them apart is the fact that customers trust Nintex to help them fulfil a set of business priorities that they can't do on their own."