New HDS products include storage and unified compute servers as well as automated provisioning software.
A year ago, HDS said SVOS (Storage Virtualization Operating System) was becoming a key part of its 'Business Defined IT' concept, and announced the VSP G1000, the first storage array with native support for SVOS.
At the time, HDS vice president and chief engineer Michael Hay described the V1000 as "a performance screamer," so it's not surprising that lower-end models have now been added to the range.
HDS's approach means that existing storage arrays from other vendors can be virtualised behind a VSP. Some customers buy a VSP with no storage of its own just to take advantage of that capability, McGee said. "It's a powerful and mature technology."
At the low end, the VSP family is now relevant to organisations with as few as 10 employees that are currently using NAS for shared storage. This part of the market has not previously been able to afford storage systems with enterprise-class software, he said, but the G200 comes "at a competitive price point" and provides access to features such as multi-site active-active storage.
From there, HDS provides a upgrade path between models, but the software is the same and "every function is the same on every box," he explained. The choice of models is determined by capacity, performance and price, not functionality.
Other anticipated customers for the expanded VSP family include al levels of government, universities and research organisations, and cloud service providers.
The new VSP models are the successors to the Hitachi Unified Storage (HUS) family, McGee told iTWire, adding that HDS will continue to provide maintenance for installed HUS products.
HDS also announced new models in its Unified Compute Platform (UCP) range, including the hyper-converged Hitachi UCP 1000 for VMware EVO:RAIL, and the converged Hitachi UCP 2000. The UCP range now includes products suited to small businesses or remote offices right through to very large organisations, McGee said.
Finally, at least in terms of hardware announcements, the company's new Hyper Scale-Out Platform (HSP) combines Hitachi's file system technology with open source management and virtualisation software, making it "the ideal scale-out platform for Hadoop environments," according to HDS.
On the software front, HDS unveiled three new pieces of software to increase the automation of systems management.
Hitachi Automation Director works with Hitachi Command Suite, and provides customisable best-practice templates for application-specific storage provisioning.
Hitachi Infrastructure Director uses VSP's APIs to provide simplified management with assistance from a built-in recommendation engine to make it quicker and easier to administer VSP storage.
Hitachi Data Instance Director simplifies data protection through automation and orchestration of Hitachi storage-based snapshot, clone, replication, live backup, continuous data protection, and archive capabilities.
"The fundamentals of IT are changing. Whether it is the adoption of 'third platform' technologies and striking the proper balance among the different modes of IT, or the ongoing move to providing IT as a service, there is real change taking place, all while our customers are trying to move to IT as a service," said HDS senior vice president global portfolio and product management Sean Moser.
"Customers are looking for ways to be more agile and flexible to gain a competitive advantage. Hitachi is delivering a new generation of software-defined technologies built to support the changing needs of customer application environments to deliver on those goals and connect what works today with what's next."