Even in today's world of avid pre-paid users who switch from mobile plan to mobile plan like bees pollinating a field of delicate flowers, one thing's still certain - human nature, the desire not to change, and joy around delightful birthday presents.
Part of the battle for telcos and their mobile virtual network operators is simply to get a consumer to port over to one's service, because once they've changed over, they'll probably stay for quite some time, especially if you're offering a deal that's more than good enough to stick with, no matter what the competition cooks up.
Of course, Kogan is always cooking up new promotional flavours to see which ones resonate with the telco taste buds of Australians, with his latest telco tempter couched within a birthday bash being a telephonic triumph of temporarily tectonic proportions - a free mobile plan!
Now, it has to be said that the temporary means just that - the plan is only free for 30 days, after which you're expected to pay the normal price for the next 30 days of service, which for the 16GB plan is $49.90 per month, although you could always switch to any of Kogan's lower-cost plans, all still delivering unlimited talk and text in Australia, with merely different data allocations the difference with the price plans on offer.
There is also the time limited factor that urges you to take up the deal as quickly as possible, with the offer expiring at 11.59pm on Sunday, 22 October, 2017.
However, the lure and allure of 30 days of free service may well be the trigger needed to tip those over who have wanted to change over to Kogan, but were kept in place by inertia.
And Kogan hasn't forgotten his current customers either - also as part of the birthday celebration, "existing Kogan Mobile customers will automatically have 2GB of data applied to their accounts for free on 19 Oct 2017, which will remain valid for 30 days."
It also makes you wonder what Kogan's next cleverly cunning stunt will be, because you might imagine that 60 days of free telephony might be next, save for the fact it's hard to make money by selling $1 for 95c, let alone giving services away free that must be paid for.
Still, it is called a 'loss leader' strategy, where a low cost (or even free) offer turns you into someone that either buys something more expensive, or in Kogan's case, signs you up to a no-contract pre-paid deal that Kogan nevertheless hopes you'll stick with long enough for him to be able to turn a well-earned profit on, while delivering customers what is undeniably one of the best value mobile plans in Australia.
There's also the catch that the deal isn't available to Vodafone customers, with Vodafone the network that Kogan uses to deliver its MVNO service, but if a Vodafone pre-paid customer is truly desirous of switching across, they need only port to Amaysim on a "pay as you go" plan (or some other similar ultra-low cost plan) which would then enable them to switch to Kogan.
Whether too many Vodafone customers are going to go to all that trouble is extremely unlikely, especially if you aren't close to the end of your existing paid-for plan, but the voracious value hunters out there have probably already done it.
So, for the next 96 hours, new customers to Kogan Mobile can "order a voucher to move their existing Australian mobile phone number to Kogan Mobile from another network, and receive Kogan Mobile’s Extra Large plan which includes a free SIM card, free 16GB of data for 30 days, and free unlimited standard calls and texts for 30 days."
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David Shafer, Executive Director of Kogan Mobile said: “The last two years has seen Kogan Mobile grow like wildfire as an incredible number of Aussies switched their mobile service to Kogan Mobile and then told all their friends about the amazing service and deal they’re getting.
“We knew the Australian public was craving a mobile provider that gives them first class service, complete flexibility and disruptive prices and the Kogan team is proud to have delivered just that.
“We’re committed to listening to our customers and providing a mobile service that ends up being the first choice for anyone who does their research. We look forward to continuing to serve and delight our new and existing customers.”
So, if you want to know more, or want to take advantage of the deal, you can check out Kogan Mobile's free offer here, where the old cliché applies that Kogan Mobile's turning two, but you're getting the present!
Here's the fine print for those wondering:
"Kogan Mobile's "FREE" deal is valid for new Kogan Mobile customers only who transfer their existing Australian mobile phone number from another network only. Not valid for customers who transfer their existing Australian mobile phone number from Vodafone. Limit 1 per customer. Not valid for existing Kogan Mobile customers. Personal use only. Offer available for purchase until 11:59PM AEDT Sunday 22 October 2017. Offer voucher will remain valid for use until 03:00AM AEDT Monday 20 November 2017. Free offer does not apply to subsequent recharges. Not available for commercial or resale purposes. Offer cannot be used in conjunction with any other promotional offers. Not transferable and not redeemable for cash."
"Unlimited refers to national standard calls & text within Australia. Personal Use and Fair Use policy apply. All Kogan Mobile Plans are prepaid. The full amount of each Plan must be paid upon activation, recharge or purchase of a voucher. A FREE Kogan Mobile SIM card is included with this purchase and it must be delivered to you before a Prepaid Plan can be activated. SIM delivery takes up to 10 working days, after which you can bring your number across to Kogan Mobile and activate your Plan."
"Standard calls include: calls to standard national fixed lines, standard national mobiles; calls to 13, 1300 and 18 numbers and calls to voicemail. All for use within Australia. For additional premium services like international calls, calls to premium numbers and call forwarding, purchase the Premier Access Bolt-On. Unlimited Plans do not include calls and SMS to international numbers, calls, SMS and data used when roaming, premium & pre-routed SMS, voice call diverts, video calls, use of the VHA network for commercial purposes or re-sale & any voice call, SMS or MMS that is re-routed by a third party and/or re-routed to an international destination or to a premium number or service."