Under a new sponsorship deal announced just after the Melbourne Stars drew a record breaking 80,883 to the MCG, Optus now retains branding assets including a prominent logo on playing jersey and training gear, signage and activation opportunities at matches plus player appearances to support the partnership.
Melbourne Stars Chief Executive, Clint Cooper was joined by marquee players Kevin Pietersen, Glenn Maxwell and James Faulkner at the MCG to announce the partnership.
“The Melbourne Stars is thrilled to announce Optus as our Principal Partner and Official Mobile Media Partner for the next two and a half seasons.
Ben White, Acting Managing Director of Marketing and Product at Optus said, “It’s great to start the year with yet another exciting sports partnership. As the Principal Partner of the Melbourne Stars, Optus remains committed to forming partnerships that align with our business values and deliver unique experiences for our customers.
“Eligible Optus customers will also be able to stream Big Bash League matches live via their Cricket Australia Live Pass, thanks to our existing partnership with Cricket Australia. It’s another way that Optus is bringing premium entertainment closer to our customers.”
Melbourne Stars president Eddie McGuire said: “It is a tribute to the administrations from both organisations that this mutually beneficial partnership was able to be actioned. We look forward to developing this relationship further over the next two seasons for the benefit of Optus customers and Melbourne Stars Members and fans.”