Wednesday, 03 August 2016 11:23

Coles, Optus out to grab mobile users with data pitch


The increasingly competitive push by mobile operators to lure data-hungry consumers with much bigger data allowances has been ramped up by Coles in its latest deal with Optus.

The supermarket giant and Optus have released new pre-paid mobile plans on the Optus 4G network with increased data and unlimited talk and text.

The new offerings follow on from recent efforts by both Boost Mobile and amaysim to lure customers with new 28-day plans and much bigger data allowances.

The supermarket giant says its new recharge options have been designed to help phone users manage their mobile spend and budgets with greater choice and data inclusions.

The two new pre-paid plans include a $20 recharge with unlimited standard national talk and text, and 2GB of data and a $40 recharge which offers 7GB of data, unlimited standard national talk and text, and 250 international calling minutes to China, Hong Kong, Japan, Malaysia, New Zealand, UK, US, Singapore, and South Korea to use within Australia within 28 days.

In addition, Coles has kept its "$10 for 10 days" recharge option, which was also recently boosted with 600MB more data than was previously offered. The offer now includes 1GB of data, plus unlimited standard national talk and text to use in Australia within 10 days.

According to Tim Cowan, head of Mobile Marketing at Optus, pre-paid customers want greater certainty about how much data they get with every recharge.

“With more data, more recharge options and the Optus 4G network getting stronger and reaching more Aussies, in more places, we’re confident we have everything here to deliver the great value and mobile experience that prepaid customers are looking for.”

Coles general manager non-food, Andrew Mossop, says the company has released the new pre-paid mobile recharge options offering unlimited standard talk and text, and “generous data inclusions” demanded by its customers.

The new recharge options on the Optus 4G network (in selected areas and on compatible devices), are available at Coles supermarkets and Coles Express.

Read 3302 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.

Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News