Friday, 13 May 2022 13:37

Telstra, Google, and Accenture develop 5G-powered augmented reality for AFL fans

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Tech giants Telstra, Google, and Accenture are developing a new 5G powered AR wayfinding experience at Marvel Stadium in Melbourne that superimposes digital information onto a real-world environment.

Showcased at the Google I/O developers conference, the AR wayfinding experience proves Telstra’s 5G developments, delivered on Google Cloud, with machine learning powered by the ARCore Geospatial API.

Google trekker devices were used in the development to create a metric model of Marvel Stadium that represents the appearance and position of the physical 3D world. GPS readings and environment scans were then matched with 360-degree images using the ARCore Geospatial API.

Users interacted with content, digital character displays, and virtual brand experiences and indoor wayfinding using the new technology.



“This collaboration with two major technology players marks another important step in our ambition to create one of the world's most technologically advanced stadiums here in Australia. It will enable us to deepen our partnership with the AFL and deliver more immersive and innovative experiences for fans at Marvel Stadium,” says Telstra group executive products and technology Kim Krogh Andersen.

“Google Cloud’s technology will underpin next-generation 5G capabilities, transforming the way people interact with the physical environment around them. Not only will it make it easier to explore the grounds at Marvel Stadium, but it also has huge potential to create more immersive and interactive experiences for fans,” says Google Cloud vice president ANZ Alister Dias.

“This is only the beginning of how cloud-powered 5G AR wayfinding solutions can be used to enhance in-person experiences for all Australians."

“Visitors to Marvel Stadium can benefit from the ARCore GeoSpatial API to navigate their way to their seats, but beyond that, the immersive experience will continue through the App, pre-game AR shows, multi-user AR games, enhanced player analytics and performance statistics amongst other exclusive content,” says Accenture managing director and ANZ communications media and technology group lead Emma Neil.

“In this newly emerging metaverse continuum, the potential for immersive and dynamic fan experiences is enormous," Neil adds

Telstra has been collaborating with the AFL to offer an elevated stadium experience. These include a 5G upgrade for fans, artificial intelligence, in-stadium streaming, and on-field performance tracking.

“This AR wayfinding application is a great example of using the power of the partners the AFL has to deliver something to our fans that elevates their game day experience,” AFL executive general manager customer and commercial Kylie Rogers says.

This first appeared in the subscription newsletter CommsWire on 12 May 2021.

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Kenn Anthony Mendoza

Kenn Anthony Mendoza is the newest member of the iTWire team. Kenn is also a contributing writer for South China Morning Post Style, and has written stories on Korean entertainment, Asian and European royalty, Millionaires and Billionaires, and LGBTQIA+ issues. He has been published in Philippine newspapers, magazines, and online sites: Tatler PhilippinesManila BulletinCNN Philippines LifePhilippine StarManila Times, and The Daily Tribune. Kenn now covers all aspects of technology news for iTWire.com.

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