Thursday, 02 August 2018 21:42

NextDC launches new corporate social responsibility program

By
Craig Scroggie, NEXTDC Craig Scroggie, NEXTDC

Data centre provider NextDC has launched its new corporate social responsibility program, committing the company to improving local communities through four core charities and community giving programs.

NextDC’s 'Live to Give' program announced on Thursday comprises:

  • Partnership with children’s education charity The Smith Family, donating $50,000 and promoting staff volunteering and mentoring programs;
  • Partnership with Pledge 1%, enabling staff to devote 1% of their time to give back;
  • Providing all staff with additional paid Volunteer Days, allowing teams and individuals to spend additional time with their preferred charity or giving back to their local community.

NextDC (ASX:NXT) says the initiatives are core to supporting the company’s vision of “improving our society through the advancement of technology”, and demonstrate its commitment to “leveraging its business' success and our talented people to enhance and improve the communities in which our teams work and live”.

“The Smith Family is delighted to welcome NextDC as our newest corporate partner,” says Judy Barraclough, head of Strategy and Philanthropy at The Smith Family.

“Our partnership will embrace the power of education to support children from disadvantaged communities. Together with NEXTDC, we are investing in the futures of these young Australians.”

NextDC is supporting The Smith Family’s Learning for Life program, which provides early intervention and balanced, long-term support to more than 38,000 disadvantaged students across Australia. The program is proven to improve educational outcomes for highly disadvantaged young people and help set them up for a successful future.

NextDC also announced that it has become a member of the global Pledge 1% corporate social responsibility initiative – a program that allows the world’s most successful companies to give back to communities around the world by donating 1% of product, 1% of equity, 1% of profit and/or 1% of employee time so that successful enterprise organisations can do their part in making the world a better place.

“We are thrilled that NextDC has joined the Pledge 1% movement and is committed to sharing its success with the community,” said Scott Farquhar, co-founder and co-chief executive of Atlassian. “Employees, shareholders, customers, and the community all benefit when a company builds giving back into its DNA. It’s one of the best decisions we ever made."

In addition to its partnerships with the Smith Family and Pledge 1%, NextDC has also announced the launch of a new workplace giving program through which it will match dollar for dollar money raised from staff for any one of three workplace giving partnerships – beyondblue, Cancer Council and UN Women.

As part of the company’s volunteer program NextDC says it will provide all of its staff with additional paid volunteer days to enable both teams and individuals to invest time with their preferred charity or giving back to their local community.

“NextDC is very proud to launch the ‘Live to Give’ program,” said Craig Scroggie, chief executive of NextDC.

“Companies can do more than just make money, they can give back to the community and use their success to improve our society. It’s a great honour to be able to commit to supporting these amazing organisations." 
 

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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