Tuesday, 03 March 2009 12:00

HP print announcements cover the gamut

A splurge of product announcements from HP cover the gamut from inexpensive personal printers to high-volume photo printing. One standout is the first DLNA certified printer.

HP has used the 2009 PMA trade show in Las Vegas to announce a diverse set of products and services.

Of note is the HP Photosmart Premium Fax All-in-One. Priced at $US299, this multifunction device has several convenient features.

Connectivity options include Wi-Fi, Bluetooth and Ethernet, and DLNA certification means it can be used to print from other DLNA devices including the PlayStation 3.

It can also print from cell phones (including the iPhone) and other handheld devices including PDAs and PictBridge-compliant cameras.

If you're looking for a low-cost printer, the Deskjet D2600 is made from 50 percent recycled materials and will sell for just $US49.

With drivers for Windows and Mac OS X, the D2600 is said to be "great for first-time printer owners, families needing an additional printer, and college students."

At the other extreme is the customised version of the HP Indigo WS6000 Digital Press. Intended for high-volume customers such as print shops, the new package will be customised for photo printing, including the production of lay-flat photo book covers.

So what about the services announcements? See page 2.

HP also announced a deal with major UK supermarket chain Tesco.

The installation of HP publishing systems at Tesco Extra stores will allow customers to order photos and related products such as calendars, greeting cards, and books.

The operation will be largely self-service via touchscreen kiosks, leaving staff free to concentrate on production.

"This agreement with HP further demonstrates Tesco's commitment to offering customers a broad range of professional and memorable products and printing services at affordable prices, said Graham Harris, Tesco's commercial hardlines director.

"Tesco chose HP for the reliability of its photo centre and its quality of output, which match the high level of service we guarantee to our customers," he added.

Another announcement regarding the retail market involves the sale of customised licensed merchandise from HP's online Image Store.

The range includes items such as posters, calendars and greeting cards featuring licensed content from CBS (Star Trek), Dr Seuss, Marvel Entertainment, the NBA and Nickelodeon.

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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