Friday, 07 April 2017 01:27

Hisense takes up FIFA 2018 World Cup sponsorship

President Liu Hongxin of Hisense and FIFA Secretary General Fatma Samoura at the official announcement. President Liu Hongxin of Hisense and FIFA Secretary General Fatma Samoura at the official announcement.

Global consumer electronics company Hisense, the parent company of Hisense Australia, has been named as the official television sponsor of the 2018 FIFA World Cup in Russia.

The sponsorship will also see the Chinese-owned Hisense engage in a number of global marketing and advertising activities for the upcoming FIFA Confederations Cup 2017 as well as in the lead-up to the 2018 World Cup.

Hisense Australia’s head of marketing Andre Iannuzzi said the FIFA World Cup brought together “the highest levels of competition and prestige in global football, making it the perfect sports event for us to be a part of”.

“Millions of Australians tune in to the FIFA World Cup every four years, and for them to see Hisense as a key part of all that excitement is such a great opportunity for our brand, both here in Australia and across the globe.

“There is no doubt that Australia is a country that loves soccer, with the previous tournament matches reaching millions of homes and Australia accounting for 71% of all of the Oceania region audience.”

In addition to offering its technical expertise and products throughout the 2018 World Cup, Hisense will engage in a joint research and development initiative with FIFA aimed at further pushing the boundaries of display technology.

Hisense has sponsored major sporting events and teams including The Australian Open, 2017 Formula 1 Australian Grand Prix, the NBL and the UEFA’s Euro 2016.

According to Iannuzzi, these activities, coupled with Hisense’s innovative high-value products, have helped the brand maintain its status as the No.3 television manufacturer worldwide into 2017.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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