The capital raise was led by US-based Arrowroot Capital, a growth equity firm specialising in B2B software, and the investment will underpin Fluent Commerce’sglobal expansion.

“This is a very exciting time for Fluent Commerce, we are delighted to have gained support and investment from Arrowroot,” said Graham Jackson, CEO of Fluent Commerce.

“This is a terrific validation of all the hard work put in by our teams and our partners over the last four years in building and implementing solutions that have real global appeal.

“With Arrowroot’s experience and partnership, we’re looking forward to enhancing our product capabilities, growing our global footprint, and driving significant improvement in customer experience and convenience for our client’s customers.”

Arrowroot Capital’s founder and managing partner, Matthew Safaii said, “Fluent Commerce has built an impressive team and innovative technology that has provided the foundation of the company’s strong growth. Fluent Commerce solves complex omnichannel order management for retailers and brands that results in an improved customer experience.”

The Fluent Commerce cloud-native solution is used by some of the largest retailers in Australia, Europe and North America including Woolworths, Target, JD Sports, Conbipel, Etro, El Palacio de Hierro and Pokemon.