The Australian office is to be headed by Centrical regional director Luke Jamieson, who has been named one of the globe's top CX influencers and thought leaders by Panviva, Engati CX, Thinkers 360 and Survey Sensum.
"We are excited to launch Centrical in the APAC region, as this new home brings us much closer to our growing customer base where we already have strong relationships with Australian businesses," said Jamieson.
"We believe we are bringing the best practice employee engagement to Australia and with over a decade of helping our customers around the globe with this we feel now is the right time to launch here.
"With Australia and New Zealand being lucky enough to be one of the first regions to go back to a new normal, we have seen a rapidly growing need for tools to enable the transition to the new world of work – hybrid, everywhere, empowered and employee growth centric.
"We believe not only can we continue to build our brand here, serving and helping customers but we can also help build improved work environments and happier work communities which is why Centrical and the Victorian Government are better together."
Centrical's AI powered platform is said to help businesses improve employee engagement, proficiency and performance by blending real-time performance management, microlearning, gamification, and data-driven feedback.
Local customers include IAG and Optus.
The company is actively hiring a full go-to-market team to support its push into the region and to better accommodate the needs of its growing customer base.