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Friday, 30 July 2021 11:58

WA’s Netlink rebrands IT services business

By Staff Writer
Steve van Blommestein, Managing Director - Netlink with PWD managing director, Oliver Wood Steve van Blommestein, Managing Director - Netlink with PWD managing director, Oliver Wood

Western Australian managed IT services consulting company Netlink has rebranded its business with help from digital agency PWD.

Netlink was one of West Australia’s first Managed Services Providers,” explains PWD managing director, Oliver Wood.

“The company has been setting the industry standard for twenty-seven years and prides itself on delivering the most up-to-date tech, systems, and solutions to their customers. It realised it needed a brand identity and website to match.”

Wood said PWD recommended a completely new brand identity and web platform and the agency modernised and updated logos and branding, “while keeping the look and feel of the brand intact and drawing on the history of the business, as well as the company’s brand messaging and wording across all communications” - and developed a consistent brand look and feel and created a new streamlined website.

The result was then unveiled at a launch event at Optus Stadium.

“Since Netlink’s rebrand went live, the company has enjoyed an increase in traffic to its website, a boost of 37% in two months,” Wood said.

“It has also had an impressive increase in sales, up 20% compared with the same period last year. This is a great result for our client. We’re really proud to have contributed to Netlink’s growth.”

“When PWD relocated to the same building in 2019 they engaged us to help them install their network connectivity infrastructure. A relationship soon formed, and the seeds were planted that we could use their services to help boost our brand in the WA Marketplace,” said Steve van Blommestein, Managing Director - Netlink.

“When COVID struck we were massively impacted by a significant downturn in our sales. This became the catalyst to engage PWD to completely overhaul our brand, web page and promotional material to reignite our presence and sales here in WA.

“PWD’s friendly and professional team delivered a great result during a difficult period of lockdowns and disruptions, which eventually culminated in a fantastic rebrand and launch of our enterprise services at Optus Stadium.

“The night was spectacular and our guests were highly impressed with our new brand and presence. We could not have achieved such a fantastic outcome without the expert guidance and creativity from the team at PWD.”

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