According to REA Group, 1.6 million Australian homeowners consider selling each year and research shows that two-thirds of those don’t follow through - and the alignment of the sale of an existing property and the purchase of the next remains the biggest concern for sellers.
REA Group says leveraging the capability of external partners, the new property.com.au property marketplace offers financial products designed to boost vendor confidence around that alignment with a focus on support around buying before selling and buying before settling.
REA says the property.com.au experience is centred on address searches and offers the full picture on every property, whether it is for sale or not - and consumers can access the new Marketplace through the property.com.au homepage and any of the 15 million detailed property pages on site.
REA Group Chief Strategy Officer and CEO:REAx, Rea Group, Henry Ruiz commented: “Researching property can be a fragmented experience and listings only tell part of a property’s story. With property.com.au we aim to help buyers and sellers achieve greater clarity on properties they might be interested in, which we know builds greater confidence to act.
“We have continued to evolve the site since introducing our refresh a few months ago. The launch of our new Marketplace is the next step in providing vendors with the confidence to list and we’re pleased to have the support of the teams at Bridgit and CampaignAgent to deliver short-term financial solutions for both buyers and sellers.”
Bridgit CEO and Co-founder Aaron Bassin said: "REA Group have been pioneers in PropTech and we look forward to partnering with them on a shared vision in helping Australian homeowners buy and sell property through technology. This partnership gives Bridgit the opportunity to continue empowering Australians in their property journey to enjoy the benefits of buying before they sell."
Shaun Moriarty, CEO & Co-Founder CampaignAgent commented: “We’re delighted to continue our partnership with REA Group as we roll out DepositNow within the property.com.au product offering. DepositNow empowers homeowners to have financial freedom and confidence at a time that can be highly stressful by enabling them to buy whilst selling their current property.”
REA says property.com.au complements the realestate.com.au consumer experience and with 15 million searchable addresses across Australia, the property.com.au search experience leads to detailed property pages which include photos, historical timeline, detailed attributes, value estimates, history, and similar properties for sale, for rent and off market.