Tuesday, 13 July 2021 12:50

ActiveCampaign opens US$2 million app development fund

ActiveCampaign founder and CEO Jason VandeBoom ActiveCampaign founder and CEO Jason VandeBoom

Customer experience automation vendor ActiveCampaign has launched a US$2 million developer fund to support app developers who create tools that will help ActiveCampaign's customers.

To be eligible for funding, tools must integrate with the ActiveCampaign customer experience automation (CXA) platform.

Such integrations are popular with ActiveCampaign customers, More than 70% of them use at least one of the more than 870 integrations currently available. which include Facebook, Microsoft, Shopify, Square, and Salesforce.

ActiveCampaign wants the fund to drive that number above 1,000.

"Unlike all-in-one platforms that force customers to use their solutions, ActiveCampaign gives our customers incredible flexibility to use the tools that work best for their unique needs," said ActiveCampaign founder and CEO Jason VandeBoom.

"By introducing our developer fund, we are continuing to lead with that customer obsession. We're creating this program so our developer partners feel valued and incentivised to create even more tools, and therefore more flexibility for our customers."

Made for Freedom founder Dawn Manske said "The best part of ActiveCampaign is that I'm able to sync the data across my tech tools.

"Having my Shopify and Facebook Custom Audiences integrate with my ActiveCampaign CRM data gives me the insight I need to make decisions about when to reach out to customers and volunteers and with which message. It saves me more time to focus on growing my network and my business."

Outliant's Austin Kueffner said "We value our partnership with ActiveCampaign because there is mutual respect for each other and obsession with customer success.

"I see ActiveCampaign's new developer fund as an example of that shared commitment to customer flexibility and data ownership. We look forward to creating many new integrations together."

Developers, startups and agencies who can create an integration with the ActiveCampaign CXA platform that provides advanced features for free to customers may apply.

Selected developers will be offered financial support upfront and on an ongoing basis to help them perform the work.

Developers from any size company, industry or geography are invited to apply here.

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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