Category Sponsorship Banner Left

Category Sponsorship Banner Right

Home Page Skin 160x1200 Contractor

Category Sponsorship Banner Middle

Friday, 27 May 2022 10:38

Pexa to acquire up to 25% of Elula

Pexa chief data and analytics officer Scott Butterworth Pexa chief data and analytics officer Scott Butterworth

Digital property exchange operator Pexa Group's data and analytics business Pexa Insights has agreed to acquire an interest of up to 25% in Australian AI specialist Elula.

Elula's focus is customer retention and customer acquisition.

Its main products are Sticky (which predicts which home loan customers will refinance or sell their property within the next three months) and Nudge (which predicts which financial institution customers are most likely to acquire additional products and services).

The deal is not a passive investment: Pexa plans to work more closely with Elula to enrich the property data that Pexa Insights provides to the property industry and the financial institutions that are source of home loans.

As Pexa continues to build its reputation as a trusted leader and resource for robust, real-time property data, it is critical we continue to identify opportunities that extend our offering and enhance the property ecosystem to best meet the needs of Australian consumers," said Pexa chief data and analytics officer Scott Butterworth.

"We are truly excited to be partnering with some of Australia's leading data scientists at Elula. Pexa's strong financial institution network, credibility, and additional market-wide refinancing data, can support Elula in gaining greater access and conversion with the major banks, as well as strengthen Elula's product suite."

Elula co-founder and co-CEO Josh Shipman said "Our goal, since we started, has been to make a meaningful and positive difference to businesses through the use of AI. We're excited by what the Pexa partnership will bring to further achieving this goal. Elula is delighted to be partnering with Pexa and this investment will allow us to accelerate our strategic growth plans by bringing new products to market."

Elula co-founder and co-CEO Sarah Russell said: "This investment by Pexa brings together two leading data businesses. It will allow us to further enhance Elula's proven product offering and develop new ways to add value for customers in an ever-changing environment."

Read 2171 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News