mycar says it is currently focused on expanding its national presence and building a tyre and auto brand to buck the trends and expectations people have about the industry.
mycar chief financial officer Keith Toms said these ambitions necessitated a digital transformation to enable greater connectivity between the organisation’s team and customers, and a strong relationship with a network provider to ensure digital hiccups are ironed out.
“We are currently diversifying with the launch of our online service booking portal and the rollout of electric vehicle servicing in select stores,” he said. “This required not only increased digital connectivity and bandwidth but a network provider we could rely on to quickly fix any in-store connection concerns.”
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mycar deemed Macquarie Telecom’s ability to provide VMware-backed SD-WAN with 4G backup combined with NBN service the best fit for the business.
“We now have a completely modern set-up, with each of our team members now using Wi-Fi to connect with each other and customers, elevating online bookings and communication as well as providing assurances around security,” Toms said.
“The 4G modem with cellular back-up across the network means our stores don’t experience down time, and our fault resolution time has improved considerably because of the fast and reliable customer service we’re receiving through the Macquarie Hub support team,” he added.
Macquarie Telecom executive Luke Clifton said mycar would highly benefit from the telco’s customer service credentials.
“It’s affirming to see tangible proof of our Net Promoter Score of +70, and our team will continue building upon the efficient and reliable customer service provided across our entire customer network,” Clifton said.
With its new digital foundation, mycar will continue to invest in technology, with the additional bandwidth allowing teams the ability to monitor and analyse vehicle data before sharing this directly with customers.
This first appeared in the subscription newsletter CommsWire on 4 August 2022.
