Category Sponsorship Banner Left

Category Sponsorship Banner Right

Home Page Skin 160x1200 Contractor

Category Sponsorship Banner Middle

Monday, 11 April 2022 20:29

Emperor Champagne selects Smith Brothers Media to launch new online store and Champagne Club


Australian champagne lovers will soon have a great new online store and subscription-based Champagne Club to enjoy, with Emperor Champagne engaging Smith Brothers Media to infuse the bubbles with its digital magic.

Full-service digital agency Smith Brothers Media will be rebuilding the online store with a new Shopify theme to deliver faster response times, improved conversions, greater performance and responsiveness, and increases visibility. The store will focus on the business of selling champagne while the new subscription-based Champagne Club will be separated from it and have its own domain. The agency will also develop customised flows developed in Kalviyo, which Emperor Champagne uses for its customer communications.

Emperor Champagne previously handled website development in-house, but moving forward "we want to simplify our processes and focus on frequency, copywriting, photography, video and accessibility,” said Emperor Champagne direct of operations Kyri Christodoulou.

“We feel that handing the development work over to a renowned digital agency like Smith Brothers Media will free up our time to focus on our strengths of selling, promoting and discovering new champagne,” he said.

Emperor Champagne, in a sadly all-too-familiar story, experienced negative impacts through the COVID-19 pandemic with lockdowns, border closures, and hospitality venues being shut. The business knew it had to pivot to focus on activities that could generate revenue under these conditions. One of Emperor Champagne’s most famous activities - its decadent Champagne Dame events, hosted by CEO Kyla Kirkpatrick - needed to become 100% virtual. Online sales had to increase, and new sales opportunities had to be identified.

The Champagne Dame events are designed to discover the fascinating world of champagne from the most prestigious French Champagne houses to emerging boutique winemakers. Guests would taste the items side-by-side. Through its strong relationships in France, Emperor Champagne secured the stock it needed and commenced virtual tastings in September 2021. The online events for members have proven to be highly successful since.

Emperor Champagne's online store saw sales increase by 70% over the last two years as Australians sat at home under the pandemic. The Champagne Club membership grew by 40%, and the business plans to double this in 2022.

Sadly, overseas Champagne Dame Insider's Tours to physically travel and visit the best Champagne houses in France had to be postponed, but the company has already resumed tours to Tasmania and expects to resume tours to Paris and Champagne - of course - in July this year. There are multiple events scheduled for this year and next, Kirkpatrick said.

Emperor Champagne effectively managed a campaign-driven approach, spotlighting a different house, champagne, or style of champagne each week.

”We have found that our audience interacts best with us through our social media platforms, this is how they get to know us and build a meaningful connection. We really want to be front-facing and still have some fun,” Kirkpatrick said.


Pictured: Kyra Kirkpatrick and Kyri Christodoulou

“We love to educate our audience and use a variety of means to do so, including our winning combination of EDMs and Instagram. Our campaign approach is multi-focused, including education-based, advertising special releases, limited time offers and gifting opportunities,” Christodoulou said.

As part of its work, Smith Brothers Media will also produce a video series with short educational clips featuring a variety of champagnes including boutique makers, famous champagne houses, and more, running across social media campaigns and Champagne Dame events.

“It's exciting to be working with Emperor Champagne, using smart marketing to connect the right audience to its exclusive Champagne Club. We’re also looking forward to helping bring back in-person champagne tours in 2022,” said Smith Brothers Media CEO James Smith.


Pictured: James Smith

Read 1554 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


Thoughtworks presents XConf Australia, back in-person in three cities, bringing together people who care deeply about software and its impact on the world.

In its fifth year, XConf is our annual technology event created by technologists for technologists.

Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.

Explore how at Thoughtworks, we are making tech better, together.

Tickets are now available and all proceeds will be donated to Indigitek, a not-for-profit organisation that aims to create technology employment pathways for First Nations Peoples.

Click the button below to register and get your ticket for the Melbourne, Sydney or Brisbane event



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News