Wednesday, 22 December 2021 11:43

Optus innovates homes and businesses with Optus Smart Spaces


Telecommunications company Optus launches Optus Smart Spaces, a range of devices such as Wi-Fi connected stereos, home lighting systems and digital doorbells, as well as unique service solutions from self-install to full professional installation.

Optus’ O-Team will help customers install their smart devices.

Optus CEO Kelly Bayer Rosmarin claims that launching Optus Smart Spaces made sense, as customers already trusted Optus with their connectivity and service needs.

“With more device options available than ever before, knowing how to install and integrate all the technology in your home or office can be daunting, and many customers are unsure of who to turn to for support,” Rosmarin says.

“We’ve designed Smart Spaces to take the guesswork out of creating a smart home. With Optus, you no longer need to be a genius to create your own connected space.”

Rosmarin adds nearly 60% of homes with smart devices are not using them to their full potential. She says one in three struggle to set them up.

“Rather than just selling a smart home lighting system, voice assistant or connected doorbell, we will help customers select the best options for their home – and options for installation too, whether they want to install themselves, install via online support, or just have the O-Team do it for them.”

Partnering with Amazon, Google, Ring, and Eero, Optus has introduced a range of specially curated smart device collections in select retail stores which can be built into collections of integrated product suites around home entertainment, security, lighting, and work-from-home.

Customers who purchase select smart home devices from Optus will receive 30 days of assistance from the O-Team online support and the option to purchase ‘in home, in person’ support via the O-Team or enlist ongoing support through a subscription office.

Rosmarin cited research that indicated the smart home and consumer IOT market is set to grow to nearly $5 billion by 2024.

“With the expansion and evolution of our Optus 5G, we have bold ambitions for Smart Spaces,” Rosmarin concludes.

The launch of Smart Spaces comes after SubHub—a platform that streamlines a customer’s entertainment, health and well-being content subscriptions—and the Optus Living Network—a collection of features that adapts to customers’ changing needs by offering them flexibility and control of their connectivity.

This first appeared in the subscription newsletter CommsWire on 9 December 2021.

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