MaaS (Mobility-as-a-Service) will displace over 2.2 billion private car journeys by 2025, a significant increase from 471 million in 2021—a growth of 370% over the next four years, according to a study by Juniper Research.
Juniper Research defines MaaS as “the provision of multimodal end-to-end travel services through a single platform by which users can determine the best route and price according to real-time traffic conditions and demand.”
The whitepaper, How Ridesharing and Micromobility are Driving Mass Adoption identified government investment in public transport and public-led partnerships between MaaS vendors and transport operators as key to incentivising adoption by consumers over the next four years.
However, it cautioned that the need for mobile devices and internet connectivity will limit adoption to developed regions.
As a result, it predicts that over 70% of these displaced journeys will occur in Europe and the Far East by 2025.
It also anticipated that as the world recovers from the pandemic, MaaS solution providers should view the increasing demand for travel as an opportunity to disrupt established transport provision ecosystems by demonstrating the cost-effectiveness and efficiencies of their platforms.
Juniper Research author Adam Wears explains: “As travel returns to normal, solution providers must look to maximise the benefits of their services, by offering as many transport modalities as possible through their platforms. Therefore, signing partnerships to maximise the value of their MaaS offering must be considered the highest priority.”
MaaS will also reduce CO2 emissions and generate savings worth 14 million metric tons in 2025 from three million metric tons in 2021. However, government bodies will be instrumental in the adoption of electric vehicles among public transport operators in order for the carbon emission reductions to materialise.
The rise of MaaS will also usher in driverless and autonomous cars. Halo has already launched its driverless car services in the US powered by T-Mobile, plying routes in Las Vegas.