Home Internet of Things Orange, Tractive sign IoT connectivity deal on ‘borderless’ pet tracking service

Orange, Tractive sign IoT connectivity deal on ‘borderless’ pet tracking service

Orange Business Services has signed an IoT connectivity services agreement with Tractive, the global developer of apps and gadgets for pet owners, in a move which the European-based global telco says helps businesses embraces the worldwide IoT trend and creates enhanced services.

Tractive says the deal with Orange provides connectivity for its products and supports the company’s growing global business.  

Founded in 2012, Tractive now covers more than 80 countries.

Chief executive Michael Hurnaus says to offer a borderless service for pet owners, Tractive chose Orange Business Services for global connectivity, with pet owners able to locate their cats and dogs in real-time via their mobile devices and "without fear of connectivity loss, wherever the animals might wander”.

“For the services we provide to loving pet owners, seamless and interruption-resistant connectivity on a global scale is absolutely key. The Orange Business Services solution caters to our customers’ needs and requirements. We are especially impressed with the global approach from Orange and the close teamwork with our own experts. They are not just a provider, but a trusted partner for us with our future expansion,” Hurnaus said.

“Tractive’s intention to leverage IoT technology for the benefit of millions of pets and their owners worldwide clearly demands a reliable and trustworthy global provider, such as Orange. With our proven expertise across the full spectrum of IoT services, we are very happy to have been selected as their provider of choice and to help enable their global growth ambitions,” said Anne-Sophie Lotgering, senior vice-president, Europe, Russia and CIS, Orange Business Services.  

The Orange Business Services IoT connectivity service is part of Datavenue, a modular IoT and analytics solution. To enable advanced analysis and decision-making, the Datavenue solution encompasses the selection of relevant data and objects, their reliable and secure connection, and their management in the customer information system environment.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).