Friday, 11 May 2018 10:39

VIDEO: OPPO opens first 'Australian Customer Service Centre' in Sydney


Youth-focused "cameraphone manufacturer" Oppo, which is a fancy way of saying smartphone, has opened a service centre for same-day, walk-in, send-in and/or send-back repair services, and it looks pretty good!

Ok, so the epitome and pinnacle of premium customer service is Apple when it comes to smartphone, tablet and computing sales and service, but that hasn't stopped its competitors from trying to emulate Apple in various ways.

Oppo, of course, is famous for completely and utterly shamelessly ripping off Apple's UI to almost exacting degrees, so much so that it is possible to fool people into thinking some people, at least for a time, that an Oppo handset is an iPhone.

Where Apple's lawyers are, I don't know, but whether that day comes, or not, Oppo's usage of the Apple UI certainly helps make Oppo Android phones a lot more familiar and very easy to use, given the fact iOS is also a very user friendly OS.

Along with copying aspects of Apple's digital interface, so too is Oppo inspired to create a service centre that, according to the video at least, has a style of Apple Store aesthetic that again seems to be quite familiar.

This service centre is being described by Oppo, pronounced Oh-poe, and whose name even sounds a bit like Ah-pull or Apple, as a "modern hub" that will "process all repairs and offer exclusive complimentary services to customers".

Oppo also describes itself not as a smartphone manufacturer, which is clearly the absolute truth, but as a cameraphone manufacturer, which also happens to be absolutely true, too, and says its first Australian Service Centre is now open, and is located in Sydney’s Macquarie Park.

We're told the Service Centre will "serve as an easily accessible service hub for Australian Oppo customers, whether they choose to walk-in or send-in their devices for repair".

The Service Centre will "process all in-warranty and out-of-warranty services on the spot, with the option for customers to pre-book online".

This also includes Oppo’s free screen repair services for six month for theOppo R11s and R11s Plus, although with the new models including the R11s series which already come with a screen protector - and from memory, a case in the box too – you'll hopefully never need this service, but if so, that screen repair service would be a real saviour, both in terms of pride, and cold hard cash. 

And, in an added bonus for all those seeking "out-of-warranty services", Oppo says "customers just need to pay for the replacement parts, with labour service being free of charge".

So, as a walk-in centre, as well as allowing you to send in a device for repair, what happens if the repair looks like it will take more than an hour to be fixed?

Well, we're told that "should a repair require longer than an hour or if the device has been sent in, customers are able to track the repair status online using their IMEI number. Once the repair is completed, the device will be sent back to the customers home address".

Customers can also "send in their device through the dedicated Oppo partner where they purchased the phone from, such as JB Hi-Fi, Vodafone, Virgin Mobile, Woolworths Mobile and Optus, with the device being returned to the store or their home address once the repair is complete".

Outside of repair services, Oppo has another surprise up its sleeve, with the Centre offering "completely free personalised phone engraving for all Oppo devices, which can be completed on the spot while the customer waits in the service centre’s lounge area, which includes complimentary refreshments and a charging station".

Michael Tran, Oppo Australia's executive director, said:“At Oppo, we believe the customer experience shouldn’t end as soon as a phone is purchased, which is why we have created the ultimate customer service centre to provide the highest quality after-sales care.

“Customers are our number one priority at Oppo, and we are proud to say we hold the Canstar title for “most satisfied customers”. We want our users to rest assured knowing their product is being looked after by dedicated OPPO specialists.”

In addition to repair services, the Oppo Service Centre will also collect old devices, to be recycled through its partnership with Mobile Muster. These can either be dropped off or sent to the service centre.

The Service Centre is open Monday-Friday from 9am-5pm at Suite 8.04, Level 8/15 Talavera Rd, Macquarie Park NSW 2113. For more information, click here

Here is Oppo's short video with more detail on what the service centre looks like: 

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Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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