Thursday, 02 September 2021 00:17

VIDEOS: Jabra aims for Elite earbud wireless supremacy with 7 Pro, 7 Active and Elite 3


Promising the most astounding audio, call clarity and bountiful battery with the new Elite 7 Pro, and the best in-ear grip for an active lifestyle with the Elite 7 Active, Jabra rounds out its offerings with the Elite 3 at an amazingly affordable price for true brand-name quality.

Seeking superlatively sublime sound quality and a redefinition of true wireless technology with its brand new late-2021 range of new Elite earbuds, Jabra says it is delivering a new era of audio, with each new Elite model tailored to specific uses.

The new lineup sees the Elite Pro, Elite Active and core Elite lines take centre stage, with the company stating that "reinvention means pushing boundaries and that is what Jabra has done for call technology, in-ear fit, audio experience and design."

As you'll see in the impressive launch video, the additions include the Jabra Elite 7 Pro, billed as "a revolutionary product that features Jabra MultiSensor Voice technology, offering best-in-class call performance," using Bone Conduction technology for super-clear pickup of your voice, and it even has adjustable Active Noise Cancellation, as you'll see below. At AUD $299, its pricing is very competitive with other "Pro" ear pods.

Then there's the Jabra Elite 7 Active with "pioneering ShakeGrip coating, perfect for active lifestyles," and at AUD $279, the pricing is also competitive.

Finally, the third addition to the range is the Jabra Elite 3, which brings "fantastic sound while on-the-go to a wide audience," and with its price just AUD $119, it handily undercuts Google's Pixel Buds A-Series by AUD $40, which means a very impressive price point for what should be excellent quality ear buds for the money, and no doubt upcoming reviews from across the industry will be able to confirm this, or otherwise, in the not too distant future.

Jabra says this redefined Elite range "signifies the latest breakthrough in true wireless technology: each one is specifically engineered to reinvent the true wireless experience as you know it by introducing new and unique technologies optimised for specific use cases in a sleek and modern design."

As one of the first companies to introduce true wireless technology, Jabra proudly boasts it has taken "six generations worth of learning and is reinventing true wireless to better fit with the needs of today’s millions of true wireless users."

With the new Elite range tailored for specific use scenarios, Jabra explains its new Pro category is "designed for those who want the best of the best for calls and music, allowing users to experience true wireless without limits."

The Active category is "tailored for sports and active lifestyles and the earbuds are specifically engineered to stay put when you sweat."

Finally, Elite 3 makes up part of Jabra’s core category, a new standard for entry-level, on-the-go sound.

Here's the video Jabra showcased at its launch, with plenty more detail below on how Jabra's bone conduction MultiSensors Voice technology and more works, so please watch the video, and then read on!

Elite 7 Pro's Jabra MultiSensor Voice

Jabra says the introduction of its innovative Jabra MultiSensor Voice technology for the Elite 7 Pro "delivers ultimate call clarity, even in the noisiest places."

More people are connecting through voice:

The company explains that voice calling increased year on year in 2021, and is the number 2 use case after music*.

So, how does Jabra MultiSensor Voice technology work?

We're told it "combines a bone conduction sensor, four microphones and algorithms to ensure crystal clear calls. Jabra’s expertise in developing intelligent algorithms resulted in the engineering of one of the first consumer earbuds that use this hybrid technology."

Then there's the cutting-edge voice pick-up (VPU) sensor in both earbuds which the company says makes Jabra MultiSensor Voice "extremely effective."

"The intelligent algorithms constantly analyse the types of noise being picked up by the built-in microphones, and when they detect wind noise, they automatically activate the VPU sensor. Bone conduction technology is used to transmit voice via the vibrations in the jawbone, and the intelligent algorithm then uses the best combination of the bone conduction sensor and microphones to transmit the best call clarity.

"In addition, adjustable Active Noise Cancellation (ANC) creates a fully immersive experience. Sound can be optimised even further by creating a personalised audio profile with Jabra MySound technology and using HearThrough – a technology that allows the user to define exactly how much outside noise they want to let in."

It certainly sounds impressive, and clearly, it is designed to sound impressive to those who are listening to you talk through your Jabra Elite Pro 7's!

Next up is a size reduction, with the Elite 7 Pro earbuds being 16% smaller than the hugely popular Jabra Elite 75t, which were Jabra’s previous smallest earbuds.

The company explains that by leveraging its database of 62,000 unique ear scans, Jabra was able to "create a map of the average human ear and use the insight to totally redesign the earbud. Then, after excessive testing, Jabra has been able to produce an earbud that offers exceptional sound quality and optimised comfort."

To top it off, Jabra blasts past the 5 hours audio lifespans of traditional wireless earbuds by delivering a massive "nine hours non-stop play time with ANC and 35 hours with case charging, with fast charging that delivers 1.2 hrs of power in just 5 minutes."

Again, at AUD $299, this is a lot of top tech at a competitive price - the only downside being you'll have to wait until mid-October 2021 for availability of the Elite 7 Pro and the Elite 7 Active.

And naturally, the Elite 7 Pro comes with Alexa built-in, Siri compatibility for iPhones and iPads, and on Android devices, Google Assistant as well.

So, what about the Jabra Elite 7 Active?

Here we see the introduction of Jabra's ShakeGrip technology. It is billed as being for those who are "looking for the best fit for an active lifestyle," as the Jabra Elite 7 Active is specifically engineered to suit those users.

Save for the Multisensor Voice technology, we're told the Active version features "the same top-quality experience as the Elite 7 Pro, with four built-in microphones for call technology and an additional two for personalisation plus adjustable ANC."

In addition, based on Jabra’s unique understanding of the ear, the use of liquid silicone rubber, and a wing free design, the new Elite 7 Active with ShakeGrip coating is designed to give "the ultimate fit whatever your movements."

For those who want to be active outside, the microphone mesh removes wind from calls, while the performance boosting audio ensures a powerful workout music experience. At AUD $279, it's definitely something active users will want to investigate for themselves.

So, what about the Jabra Elite 3 at an impressively affordable AUD $119?

Here, Jabra explains its Jabra Elite 3 is "the perfect choice for those seeking a rich sound, powerful bass, and clear calls at a lower price point.

"After recognising a gap in the market for a lower price earbud that still offers exceptional sound quality, Jabra has used its years of experience to make great sound an option for everyone.

"The earbuds are engineered to bring music to life with 6mm speakers and deliver crystal clear calls with 4-microphone call technology, a class-leading music equaliser, inclusion of Qualcomm aptX HD audio and seven hours of battery life (28 hours including the charging case).

"The earbuds offer outstanding noise isolation and with HearThrough awareness, users can tap into the sounds of their surroundings. Elite 3 also comes with an all-day comfortable and secure fit, sleek Danish design and in a new range of colours including Dark Grey, Navy, Lilac and Light Beige."

Rishi Chawla, Director, Head of Retail and Online Sales ANZ at Jabra said: “The world has never been noisier, and we are more connected than ever before. This requires innovative technology to deliver the best voice, calls and music experience.

"At Jabra, we take our many years of experience to push the boundaries of technology, with the launch of our Elite 7 Pro, Elite 7 Active and Elite 3 earbuds as a result. The introduction of these new products signifies huge developments within the market, and we are excited to be at the forefront.”

Elite 7 Pro key features and specifications:

  • Jabra MultiSensor Voice for professional-grade audio
  • Adjustable ANC for full immersion
  • 9 hours non-stop play time with ANC, 35 hours with case
  • IP57 rated durability
  • BT ver. 5.2
  • Use either earbud & multi-connect (by upgrade)
  • Alexa built-in, Siri, and Google Assistant* (*Android only)

The Elite 3 is available to pre-order in Australia from 1st September with stock available from Monday 6th September at major retailers, while the Elite 7 Pro and Elite 7 Active will be available for purchase mid-October. All products will be available at selected retailers at:

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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