Wednesday, 13 October 2021 23:47

VIDEO INTERVIEW: Woah - 5 years of AMD Ryzen, 5 years of kicking Intel's butt 7 ways to Sunday! Featured


AMD is the company that made PCs great again, radically revving up and epically rising to the challenge, showing up Intel whose main claim to fame in that time was coasting along for a decade-plus and ripping off PC consumers.

Thank God for AMD. AMD is short for Advanced Micro Devices, and for a large chunk of its existence, it has served to drive Intel MAD, and delight customers with fantastic processor designs that forced Intel to respond. Now, Intel HAS responded, which is good, but this has only emboldened AMD to work even harder, all of which is fantastic for all of us, the end users that companies fight to win the hearts, minds and wallets thereof. 

AMD was first to reach 1GHz, catching Intel napping, and while there certainly were some lean years for AMD before the Ryzen revolution, when it launched its Zen architecture, with Ryzen for consumer and business computers, with Threadripper versions for power users and content creators, along with EPYC processors for servers - AMD shamed Intel and showed just how badly Intel had stifled the industry with missteps that haunt the company to this day, still stuck on 10nm while AMD is on 7nm and ARM processors are on 5nm, with even smaller designs on the way.

Now, in October 2021, AMD is celebrating the five-year anniversary of Ryzen with a video interview looking back over the past several years of development, innovation and leadership.

From the industry-leading performance improvements to advancements in packaging and efficiency, AMD set new standards for the industry.

Naturally, the company is looking forward to continuing to innovate in the years to come. In the video, AMD also touches on:

  • AMD's committment to “Zen” architecture to continue driving leadership in performance, efficiency, connectivity, process, and packaging.
  • 3D V-cache, which offers an average 15% performance uplift in gaming, is coming to Ryzen on the AM4 platform in 1H22.
  • AM5 is on track for 2022 with next-gen connectivity – DDR5, PCIe Gen 5, newest I/O standards, and compatibility with current AM4 coolers.
  • AMD is working on fixed function accelerators such as noise cancelation and machine learning algorithms for teleconferencing.
  • AMD is working on new power states and multiple power management profiles in firmware to maximize power efficiency in notebooks.

In AMD's self-produced video interview below, you will join John Taylor, AMD Chief Marketing Officer, and Robert Hallock, Director of Technical Marketing, as they reflect on how AMD Ryzen processors have repeatedly shocked the industry with its power and performance, as well as look ahead at what the future brings for these powerhouse processors.

You can also find more at the 5 Years of Ryzen section of the AMD site here


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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