Wednesday, 06 November 2019 03:52

Video game industry sets principles for ‘fun & fair play’

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Video game industry representatives from Australia and New Zealand and across Europe, the United States and Canada have jointly released a unifying set of principles for esports engagement, including safety and well-being, integrity and fair play, respect and diversity, and “positive and enriching” game play.

These core principles were developed in a collaborative industry effort and form a set of values applicable in all aspects of the global esports environments - with all the countries saying that with expectations for continued growth in esports, the esports community has a vested interest in supporting the best conditions for play, and the new set of principles are a “very public statement of its values”.

According to the industry, esports is experiencing incredible growth – both in terms of viewership and revenues.

“Esports not only engages players, it has evolved to accommodate increasingly more active participation from its viewers and fans. In 2019, according to Newzoo research, global esports viewership is expected to hit nearly 500 million and revenues are expected to exceed $1 billion USD,” a statement from the Video Game Industry Associations says.

“Our esports community includes the game publishers and intellectual property owners whose games are at the core of the esports ecosystem as well as the players, teams, and tournament organisers who bring this vibrant community to life.

“As members of this community, we created these guiding principles to foster an esports environment that is vibrant, engaging, fair and fun for everyone. As esports continues to grow, collectively we support an ecosystem of play that can be enjoyed by all members of the community – from international competitions to local community events.

“We believe values of respect, diversity, safety, integrity, and fair play should be the foundation upon which positive and enriching esports communities are built. It is our sincere hope that others in the esports community will join us today in welcoming our universal esports principles and affirming belief in an open and inclusive esports environment.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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