Uber has announced at its blog, that it is "launching an emergency assistance button in Australia", written by "Uber Australia" and thus the media equivalent of "staff writers".
The company says it is "committed to helping improve safety and developing innovative products that aim to increase transparency and accountability for both riders and driver-partners on the app".
In addition, it notes it is "proud to announce we are rolling out new safety features, including an in-app emergency assistance button in Australia, to help you stay protected and connected throughout your journey."
Here is a snapshot of the new rider and driver-partner Safety Toolkit features Uber says it excited to announce:
000 Assistance button for both riders and driver-partners
"Get emergency assistance by calling 000 directly from the app. We’ve updated both our rider and driver-partner apps with safety in mind, locating all things safety in one central place and making it accessible directly from the rider home screen or driver-partner map during each trip.
"Over the coming weeks, riders will begin to see a ‘shield’ icon in the bottom right-hand corner of the map screen during a trip, which simply needs to be tapped to access the Safety Centre. Driver-partners will be able to access the emergency assistance button on the left side of the driver app.
"You’ll be shown your current location in the app – both on a map and as an address, so you can let the emergency operator know where you are.
"Our technology connects millions of people in cars in cities around the world. Helping keep people safe is a huge responsibility, and one we do not take lightly. That’s why we are putting safety at the core of everything we do and going a step further."
Trusted contacts and share trip
"It’s now even easier for riders and driver-partners to keep their loved ones in the loop.
"Riders can select up to five friends and family members as Trusted Contacts and choose when to be prompted to share their trips with each one.
"With the tap of a button, driver-partners can now share their whereabouts and trip status all right from the shield icon on the map with Share Trip."
"From the Safety Toolkit, riders can learn more about safety at Uber in one central location in the app - from driver background checks, insurance protections, to details on how to contact our 24/7 support.
"When it comes to safety, our work is never done. Uber has a responsibility to help keep people safe, and it’s one we take seriously. We want you to have peace of mind when you use Uber, and hope these new features make it clear that we’ve got your back wherever possible."